The product

What it does

Five jobs a coach with no backroom team has to do on their own, in the order they come.

1. Capture at the pitch side

A whole screen for one hand. Three taps from the Events list to the first note: Start an event, Start capturing, Note.

  • A clock for the game (kick off, half time, full time) that keeps counting when the screen locks, and an Undo for every press.
  • Notes, photos and voice notes, each stamped with the minute. Voice notes can be turned into words, and notes translated, when the club’s server has them switched on.
  • It works with no signal. Everything is saved on the phone first and sent when the signal comes back, however many times it has to try.
  • Add the opponent, the place and the kick-off time when you start, or leave them for later.
The live screen on a phone: the clock, one big button for the next moment, and Note, Photo and Voice

2. Watch it back

Bring the match footage from a camera such as Veo, an XbotGo through YouTube, or a phone. The notes line up with it.

  • Your notes appear along the video’s scrubber, so the minute you wrote “lost him at the back post” is one tap away.
  • Pause on a moment and mark it: went well or to improve, which players it is about, and what kind of moment it was.
  • Draw on the frame: the run that should have been made, the ball, the zone to protect. Make a clip of it, or a picture, or a short movie of the drawing.
  • A tactics board, for showing a pattern with no footage at all.
Video review on a phone: the pitch picture, the scrubber with the notes along it, and the notes below

3. Plan the practice

From a moment you marked, plan the practice that fixes it, and put it in the session.

  • A session is a list of practices with minutes, pitch size (full, half, quarter, or a mini pitch from 5v5 to 9v9), coaching points and a drawing. A bar shows the minutes planned against the minutes you have.
  • A library of drills and templates to start from, and programmes that run across several weeks.
  • From a computer or tablet, print the session or save it as a PDF, for the coach who runs it with a clipboard.
  • Afterwards, write down what happened: a short reflection on the training, with the plan beside it.
The Plan a practice sheet on a phone, making a practice from a moment marked in a match

4. Every player, not just the stars

Coaches add their players by email. A player gets a page of their own, and sees only what the coach chooses to show.

  • Say who played, who started and who came on, and for how long: the coach’s own record, never shown to players.
  • A review of each player, built on the FA’s four corners (technical and tactical, physical, psychological, social): what is going well, one thing to try next, and targets with dates. It cites the notes it was made from.
  • Reminders for the reviews that are due, and a card the coach can print or save as a PDF.
  • If the club switches it on, an optional AI summary of the notes about a player, as a draft the coach reads and changes. How that works.
The Mark screen on a phone: a paused frame, two big buttons, Went well and To improve, and the kinds of moment to choose from

5. The pattern across the team

After a few matches, the Team screen shows what you marked, kind of moment by kind of moment.

  • A row for each kind of moment and a cell for each of the last four matches: what went well, what is to improve, and how often.
  • Under each row, what has not been practised yet, and when it was last practised or is planned.
  • Open a row to see its moments, go straight to the video, or plan a practice from one.
The Team screen on a phone: a row for each kind of moment and a cell for each of the last four matches

Everywhere you coach

One record, whichever device you pick up.

  • Install it on a phone like any app, with no app store. It opens with no signal.
  • Use a tablet or a computer for the heavy work: reviewing frame by frame, drawing and animating, cutting clips, printing sessions.
  • A club has a head coach, coaches and players. A coach sees the events of the teams they look after; the head coach sees all of them.
  • Sign in with Google, or have a sign-in link emailed to you.
Events with no signal, and something waiting on the phone to be sent

What it deliberately leaves out

The club in every picture, Northfield Youth FC, is made up.

Ready to stop saying “unlucky”?

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